This piece includes a custom pocket folder with an eight-page stitched brochure and nine, two-sided inserts. The folder has spot UV coating on the front and back to highlight the program logo. This brochure won gold in the 2020 Communications & Marketing Commission Awards, Association of Florida Colleges.
I designed and facilitated the print production and mailing of 3,500 direct mail postcards to Seminole County Public School graduating seniors with targeted messaging for first-time-in-college students promoting the program.
We created this video to share the success story of Emily Sorace, who participated in the Start a Raider, Finish a Gator pathway. I provided art direction during initial creative concepting/storyboarding, filming and editing.
Videographer Credit: Kirk Duda
— PROJECT NAME
Start a Raider,
Finish a Gator Campaign
Layout & Design
Video Art Direction
Digital Campaign Design
— AWARD WINNER
2020 Communications & Marketing Commission Awards, Association of Florida Colleges
Seminole State College of Florida partners with UF Online, the University of Florida’s fully online baccalaureate degree program, to offer Associate in Arts (A.A.) graduates an easy transfer option with the Start a Raider, Finish a Gator pathway program. It is an opportunity for first-time-in-college students to affordably obtain their associate’s degree at Seminole State and then transfer to complete their bachelor’s at the University of Florida Online.